Messages that matter. Ideas that last.
William M. Meyer
Live Oak Commications, principal | liveoak@wmmeyer.com | 415.504.6525
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Writer, editor, and manager with more than ten years of experience in a variety of dynamic, deadline-driven environments. Independent consultant and founding principal of Live Oak Communications, specializing in business, Internet, and e-commerce messaging.
Experience
2002; McGraw-Hill; New York, NY
Co-author
- Co-author of How to Sell Music, Collectibles, and Instruments on eBay...and Make a Fortune to be published by McGraw-Hill in fall 2004. One of several books in the Make a Fortune series, developed by e-commerce author Dennis Prince.
2002-2004; eBay;
San Jose, CA
Independent Contractor
- Writer and editor of targeted user testimonials and case studies for eBay Public Relations (Breakaway Communications) and eBay Marketing. Testimonials distributed to the general media and vertical trade outlets. Copy also disseminated at strategic trade shows, including the eBay Developers Conference, eBay Live, the Computer Electronics Show (CES), and Electronic Entertainment Expo (E3).
- Ghostwriter of management by-lined features for eBay Public Relations and agency Kaplow Communications in support of the eBay Business & Industrial category. Articles published in a variety of vertical trade magazines, including Acreage, Contractors Magazine, Facility Manager, Florida Restaurateur, and Instrumentation and Automation News.
- Author of feature-length articles for Internal Communications' "eBay Central" Intranet site, educating employees about eBay's current strategic initiatives.
- Writer and editor of eBay Marketing's popular series of "Seller Newsflash" newsletters. Produced content for five to ten different category newsletters monthly from 2002 to early 2004.
- Lead consultant in the development of eBay's extensive seller newsletter program, launched in July 2002. Conceptualized original newsletter design and content for eBay Seller Services.
2003-2004; Moonstone
Interactive; Half Moon Bay, CA
Independent Contractor
- Copywriter of search-engine-optimized Web sites, providing consumers in-depth information about various commercial services and providers. Sites include: Healthcarecolleges.com, Findinsurance.us, and Workmanscompinsurance.net.
Independent Contractor
- Web editor and copywriter for e-commerce consultancy, servicing a variety of global entertainment brands.
Freelance Contributor
- Regular contributor to the San Francisco Chronicle's popular Home & Garden section. Bi-monthly to quarterly column covers sustainable gardening and urban agriculture in Northern California.
Freelance Contributor
- Web site reviewer for the online and print editions of Forbes Best of the Web. Bylined author of the following BOTW categories: Art & Antiques 101, Auctions, Fine Art, Gardening, and Niche Auctions.
Independent Contractor
- Ghostwriter of management by-lined guide to online buying and selling, published in Prentice Hall's reference Online! The Book, compiled and edited by notable technology critics John Dvorak and Chris Pirillo.
Independent Contractor
- Editor of technical research proposals, produced by the Consortium for Electric Infrastructure to Support a Digital Society, a division of the Electric Power Research Institute.
- Author of CEIDS executive briefing paper, "Four Dimensions of a Digital Society: A Vision of Our Digital World in 2010."
Director of Content
- Key figure in the development and launch of AuctionWatch, a market leader in online auction services.
- Architect and manager of AuctionWatch's News & Information section, providing unbiased daily news, critical reviews, in-depth user guides, and advanced selling strategies for online businesses.
- Important marketing and public relations resource. Primary editor and designer of company book (AuctionWatch.com's Official Guide to Online Buying and Selling). Editor, designer, and producer of weekly Web newsletter (AW Weekly Update). Editor and producer of corporate press releases and product-marketing announcements.
- Manager of four reports; master of editorial budget and schedule.
Executive Editor
- CNET Gamecenter's second-ranking editor; daily manager of eight-person staff.
- Department head of industry-leading previews section, responsible for budgeting and scheduling. Frequent contributor to news, reviews, and features sections.
- Gamecenter liaison with CNET Download, CNET Syndication, and CNET Business Development. Developed business relationship with Prima Games for integration of Prima strategy guides within Gamecenter.
Assistant to Senior Editor
- Founding member of CNET Gamecenter.
- Department head of daily news and previews sections, responsible for all budgeting and scheduling.
News Editor
- Editor of four-page monthly news section for Electronic Entertainment, PC Entertainment, and PC Games magazines.
1989-1993; Whitman College; Walla Walla, WA
- Bachelor of Arts, English
- News editor, sports editor of Whitman Pioneer, 1993 and 1992.
- Intern reporter, The Petaluma Argus-Courier, summer 1992.
- Freelance reporter; The Berkeley Voice, Montclairion, 1990.
Microsoft Word, Excel, and PowerPoint. Macromedia Dreamweaver and HomeSite. Adobe PhotoShop.